Thursday, March 15, 2007

Decide for yourself.......

As a follow-up to yesterday's post here is the response from Starbucks.....

Hello Kimberly,

At Starbucks we are dedicated to serving every customer regardless of race, gender, sexual orientation, creed, religion or physical ability.

Starbucks does not have, and has never had, a Non Urban Dictate (N.U.D.) policy, because it would be counter to our culture, mission and guiding principles. One of those principles is to "embrace diversity as an essential component to the way we do business." This dedication to diversity was recognized in 2005 by Diversity, Inc. Magazine when Starbucks was named one of the "Top 25 Notable Companies of Diversity."

Starbucks actively partners with Earvin "Magic" Johnson's Development Corporation to enhance the development of Starbucks retail stores in ethnically diverse neighborhoods across the country. The initial focus of the joint venture is African American and Hispanic American communities. Currently, more than 90 retail locations have been created through this partnership, and each reflects the fabric and character of the neighborhoods they serve.

At this time, our primary means of advertising and promoting the Starbucks brand is through our retail store locations. When we do advertise, we strive to direct our advertising toward the diverse population of people we serve in our stores worldwide. We also team with community newspapers and regional media outlets to advertise and promote Starbucks and employment opportunities with the company.

Thank you again for sharing your thoughts with us. If you have any further questions or concerns, please contact us at www.starbucks.com/customer or call 1-800-235-2883 to speak with a Customer Relations representative.

Sincerely,

Suzanne M.
Customer Relations
Starbucks Coffee Company

2 comments:

Paula D. said...

You better get 'em! Thanks for posting that. Gurrrrl, I love me some Starbucks.........I'm glad she replied.

Anonymous said...

That's it? Just 90 retail locations in non-white neighborhoods? She must think people are really stupid.

Starbucks has thousands of retail outlets. Someone should map out where exactly those stores coffee shops are. I am willing to bet those 90 aren't really where they say they are.